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Case Studies

Discover how organizations and individuals across different industries are using Relik.ai to achieve breakthrough results. These case studies highlight real-world applications and quantifiable outcomes.

Innovative Product Design at TechCraft

How a product team used Relik.ai to develop a breakthrough smart home solution that increased market share by 18%

Strategic Pivot at Horizon Financial

How Relik.ai helped a financial services firm identify emerging market opportunities during industry disruption

Research Breakthrough at Meridian University

How academic researchers used Relik.ai to discover novel connections leading to a groundbreaking interdisciplinary approach

Content Strategy at Echo Media

How a digital media company transformed their approach to content creation with Relik.ai

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TechCraft: Product Innovation Through Insight Discovery

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The Challenge

TechCraft, a mid-sized consumer electronics company, was struggling to differentiate their smart home products in an increasingly crowded market. Their traditional approach to product development was yielding only incremental improvements, not the breakthrough innovation they needed to stand out.

“We were stuck in a cycle of minor feature additions and cosmetic changes,” explains Mei Lin, Head of Product Innovation. “Our competitors were quickly matching or surpassing each improvement, and we needed to find a fundamentally different approach.”

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The Approach

TechCraft implemented Relik.ai across their product development team and established a structured insight discovery process:

1

Challenge Reframing

Rather than starting with existing product categories, they used Relik.ai to explore fundamental human relationships with living spaces and daily routines.

2

Cross-Domain Exploration

The team intentionally explored distant domains including architecture, cognitive psychology, and cultural anthropology to discover novel perspectives.

3

Insight Mapping

Using Collaboration Spaces, the team collectively developed an “Insight Map” connecting discoveries across different domains and identifying high-potential intersection points.

4

Concept Development

Based on the highest-value insights, they created prototype concepts that represented genuinely new approaches to smart home integration.

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The Breakthrough

The most valuable insight emerged at the intersection of spatial cognition, behavioral psychology, and ambient technology: users were experiencing significant cognitive load from managing discrete smart devices, creating “digital clutter” similar to physical clutter.

This led to their breakthrough concept: Ambient Intelligence™ — a smart home system that operates primarily through environmental cues rather than screens or voice commands, using subtle light, sound, and temperature changes to communicate information.

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The Results

TechCraft’s Ambient Intelligence™ product line achieved remarkable results:

  • 18% market share increase in the premium smart home category within 12 months
  • 94% customer satisfaction rating, significantly higher than industry average
  • 37% reduction in customer support inquiries compared to previous products
  • 3 industry innovation awards within the first year of launch

The Ambient Intelligence™ approach has become TechCraft’s core differentiator, and they’ve expanded the concept across multiple product categories.

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Key Takeaways

  • Move beyond conventional problem framing: TechCraft’s breakthrough came from reconsidering the fundamental nature of smart home interactions rather than incrementally improving existing paradigms.
  • Prioritize insight quality over quantity: The team focused on deeply exploring fewer high-potential connections rather than generating many shallow ideas.
  • Create implementation pathways: Each insight was systematically connected to practical applications through structured, collaborative processes.

Tools & Techniques Used

  • Relik.ai Team plan with Collaboration Spaces
  • Cross-domain exploration using Guided Paths
  • Pattern Detection analysis for identifying high-value intersections
  • Integration with Miro for concept development

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Horizon Financial: Strategic Pivot During Industry Disruption

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The Challenge

Horizon Financial, a regional financial services firm with a 25-year history, was facing existential threats from fintech disruptors and changing customer expectations. Traditional strategic planning approaches were failing to identify viable paths forward that balanced innovation with their established strengths.

“We had decades of expertise in traditional financial services, but the industry was changing faster than our conventional strategic processes could adapt,” says Marcus Chen, Chief Strategy Officer. “We needed to find opportunities at the intersection of our core competencies and emerging market needs.”

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The Approach

Horizon’s leadership team implemented a comprehensive strategic exploration process using Relik.ai Enterprise:

1

Strategic Landscape Mapping

The team used Relik.ai to create a comprehensive map of industry trends, emerging technologies, shifting customer behaviors, and regulatory changes.

2

Capability Assessment

They thoroughly cataloged their organization’s core strengths, assets, knowledge repositories, and relationship networks.

3

Opportunity Space Exploration

Using guided exploration, they identified non-obvious intersection points between their capabilities and emerging market needs.

4

Strategic Narrative Development

The leadership team collaboratively developed new strategic narratives that could guide the organization through transformation.

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The Breakthrough

Through this process, Horizon discovered a critically underserved segment: mid-market businesses facing their own digital transformation challenges. These organizations needed financial partners who understood both traditional business models and digital innovation—precisely the intersection where Horizon operated.

This led to their strategic pivot: repositioning as “Digital Transformation Financial Partners” who combine traditional financial services with specialized expertise in funding, managing, and optimizing digital business transformation.

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The Results

Horizon’s strategic pivot yielded impressive outcomes:

  • 42% revenue growth in their new focused business segment within 18 months
  • 28% increase in client retention among mid-market business clients
  • 3 major strategic partnerships with technology providers serving the same market
  • Successful acquisition of a complementary fintech platform at favorable terms

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Key Takeaways

  • Find strength in apparent contradictions: Horizon’s breakthrough came from recognizing that their hybrid position in the market was a strategic advantage rather than a weakness.
  • Connect capabilities to emerging needs: The strategic exploration focused on finding non-obvious ways to apply existing strengths to new market requirements.
  • Develop compelling strategic narratives: The new strategic direction was communicated through clear, motivating narratives that guided organizational transformation.

Tools & Techniques Used

  • Relik.ai Enterprise plan with executive coaching
  • Strategic Pattern Analysis for identifying market gaps
  • Collaboration Spaces for leadership alignment
  • Strategic Narrative Builder for organizational communication

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More Case Studies

Explore more examples of how organizations and individuals are achieving breakthrough results with Relik.ai:

Meridian University Research Breakthrough

How interdisciplinary researchers discovered novel connections leading to a groundbreaking approach in urban sustainability

Echo Media Content Strategy

How a digital media company transformed their approach to content creation by discovering unique perspective combinations

Nexus Health Patient Care Innovation

How a healthcare provider developed a novel approach to chronic care management through insight discovery

Bright Futures Educational Innovation

How an education nonprofit created a breakthrough learning model by exploring cross-disciplinary connections

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